The new patrons, including the tourists and foreign investors, favored landscapes, still life, and genre themes that show the beauty of the land and its people. With the arrival of the new colonial power came a shift in art patronage – from the native ilustrados to the Americans. ![]() ![]() With the influx of new corporations, advertising and commercial design were in demand and were incorporated in the curriculum of fine arts schools. With the establishment of public schools, there was an increase in demand for illustrations and cartoons for books and publications. ![]() They set out to conquer the Filipinos through education and governance – the public school system and a system of government. ![]() From one colonizer to another – after more than three centuries of Spanish rule, the Americans came.
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